Joining us today we have Justin Grome, the widely known artist manager and CEO/Founder of Clonefluence Inc. (International management and marketing for famous artists).
How did the idea for your business come about?
I always wanted to do something helping people. That was the bottom line. When you put two things I love together, music and helping people jumpstart their careers it couldn’t get any better than that. When people send you newer sounds that you’ve never heard before, you realize how diverse everyone else’s style is. I’ve been doing marketing since I was around 13 years old and I didn’t realize you could make a difference in so many people’s lives by doing it. It makes me happy to see other people happy.
What was your key driving force to becoming an entrepreneur?
From when I was younger, for some reason, I would always tell my mom and stepdad that I would be my own boss someday. When I got my first job, I realized how much I hated being told what to do and how little you get paid doing regular teenage jobs so I used my marketing skills to start my first photography business. That didn’t do so well so I tried again with this a few years later and loved it ever since. Never complained about working a day in my life with Clonefluence.
How did you come up with the name for your company?
One day I was at a friend’s birthday party and I was thinking about finally putting a name to my management. I was using my name as the entity for the longest time. I thought of “Tetra Management” and that stuck for a few months. Then I felt that it didn’t represent my business and I very well because we had so much influence. Then I realized the word “clone” sounded like the word “in” when you say it fast. I just pushed those two words together and BAM, Clonefluence.
How do you feel you make a difference in the world?
Helping people create an image for themselves is just the beginning. Start by believing in something bigger than yourself and one action leads to another. Inspire one person first so they can understand what it is your entity is about. We gain the trust of many people by talking to them, managers are supposed to help juggle the life of someone and their career on top of that. Whenever we find a mission that we care about, there’s no breaks. We work on it after hours to be the example you wish to see in the world. With that being said, Clonefluence makes such a difference without even realizing it.
What do you like the most and least about working in the music industry?
Definitely meeting a lot of cool artists and hearing their insight and how they started making music, listening to all different kinds of music, and really learning about the culture which brings us music. The music industry is quite an interesting thing. The least would have to be artists conforming to other artist’s styles. A lot of them think that since some of them got really big making music a certain way that they have to do it that way too. Most of them lose their sense of originality because of this. That’s not only in the music industry though, I feel like that’s the whole world in general as well.